Brand Identity (Logo/Visual Brand Assets)

Features (based on project requirements)

• Brand strategy orientation

  • Clarifying brand values, mission, story, positioning, and messaging
    

• Logo design

  • Logo Transparency (when necessary)

  • High-resolution 300+ dpi raster images (.png and/or .jpg)

  • Vector images to fit ANY size requirement (.svg and .eps)

  • RGB and CMYK color formats

  • Favicon (32px X 32px)

  • Logotype variations (e.g. logomark, logotype, combination mark)

  • Up to 3 Color variations (e.g. full color, greyscale, white)
    

• Brand guidelines

  • Color palette

  • Typography guidelines

  • Do's and don'ts

Plus,

• Additional brand assets by request

  • Stationery graphics (e.g. letterhead, business card)

  • Social-media kit (e.g. Facebook cover, LinkedIn cover)

Project Overview

7-Step process:

Step 1 – Brand Strategy Orientation (review project brief)

We define the targets, goals, schedule, and overall direction to begin the project.

Step 2 – Research Phase

The brief, the industry, and the audience are well researched.

Step 3 – Concept Development I

Brainstorming occurs, condensing ideas from research into creative lists and/or mind-maps for inspiration and future reference. Mock-ups are created from concept.

Step 4 – Concept Development II

More detailed prototypes are developed; possibly several versions with variations of color, style, and/or other elements.

Step 5 – Revisions

Between one and three revisions occur, as they become necessary.

Step 6 – Development of Additional Brand Assets

Creation of stationary, and/or social media images.

Step 7 – Completion

Approval, online delivery of packaged brand assets, virtual presentation of brand guide and assets.

Estimated timeline: 3 - 8 weeks

Inquire for pricing.

Send us a design brief and receive a personalized quote.

Website Design

Highlights (projects may contain)

• Intuitive design, custom and personalized, developed on the Squarespace hosting platform

• Optional style guidelines

  (A reference for consistent application of style; color and typography.)

• In-house SEO (Search Engine Optimization)

• Social media integration

• Online booking & scheduling integration

• Mobile responsive design

• Favicon

  (bookmark-icon) design

• Image optimization for quick load times

• Social ‘preview’ image

  (Social networks typically show your social sharing image together with your SEO title and description.)

• Virtual training session

• 14-day post launch support

Project Overview

7-Step process:

Step 1 – Research and review

Analysis of the data from the project brief and the strategy-call notes.

Step 2 – Content mapping

Creation of content map, broken down page-by-page, with an outline to be filled with content (call-to-action, about me, etc.) from the client or copywriter(s).

Step 3 – Content collection and organization

We collect photo and graphic images, and written copy in a virtual drive with folders representing website pages, and set the design start date.

Step 4 – Prototyping

The website prototype is developed and presented for further review and revision.

Step 5 – Revision and approval

All necessary revisions are made and approved within the projects defined revision period.

Step 6 – Finalization

Squarespace website ownership is transferred. (It’s official … it’s your house now!)

Step 7 – Client Training

A virtual website training session for your business including how to publish the website, how to update payment information, how to navigate the front-end and back-end; switching out photos, applying style settings, and conducting general housekeeping.

Estimated timeline: 2.5 - 5 weeks

Inquire for pricing.

Send us a design brief and receive a personalized quote.

Questions?

Reach us on our contact page.